How to Make Your Coaching Business a Vibrant Brand According to Pierre Ingram . Career coaches may help with individuals at any stage of their careers. A career coach may help those who are just out of college or who have worked for 30 years. It's crucial to establish a brand that attracts the right customers. A strong brand may help you attract new consumers and increase profits. Here are a few tips on how to build a strong brand. Determine whether or not your target market is a suitable fit for your goods or services. This implies you should look for clientele with a proven track record of professional success. They should be able to show that they can meet the professional and personal goals you've set for them. You should also choose customers who are a good fit for your offerings. Customers who have worked for other firms in the past would be a good fit for a good instructor. Last but not least, don't be afraid to use social media to contact people you know. It's ...